Privacy Policy

To provide our English-learning services, we may collect the following types of information:

• Account information: Parent or guardian name, email address, and a password when you register.
• Child profile information: Child's first name, age or year of birth, and English level — used to personalise the learning experience.
• Usage data: Lessons completed, quiz scores, progress milestones, and time spent on activities.
• Payment information: Billing details processed securely through our trusted payment providers. We do not store full card numbers on our servers.
• Communications: Messages you send us through our contact form or support channels.

We collect only the information that is necessary to deliver and improve our service. We do not ask children to provide more personal information than is needed.

We use the information we collect to:

• Create and manage your account and your child's learning profile.
• Personalise lessons, track progress, and award achievements.
• Process subscription payments and send receipts.
• Send important service updates, reminders, and support responses.
• Improve our platform, content, and teaching methods based on how learners use the service.
• Ensure the safety and security of our platform.

We will never use your child's information for advertising purposes or to build marketing profiles.

SmartKidsEnglish is designed for children and we take extra care to protect their privacy:

• Accounts for children are created and managed by a parent or guardian.
• Children do not need to provide a personal email address to use the platform.
• We do not allow children to publicly share personal information within the platform.
• We apply strong security measures — including encryption and secure servers — to protect all data.
• We regularly review our practices to ensure they remain appropriate for a children's service.

Parents and guardians are always in control. You can review, update, or request deletion of your child's information at any time by contacting us at contact@smartkidsenglish.com.

We do not sell, rent, or trade your personal information or your child's personal information to any third party for commercial or marketing purposes. Your data is used solely to provide and improve the SmartKidsEnglish learning experience.

We use cookies and similar technologies to help our platform work properly and to understand how it is used:

• Essential cookies: Required for the platform to function — for example, to keep you logged in during a session.
• Analytics cookies: We use basic, privacy-friendly analytics (such as Google Analytics) to understand which pages and features are most popular, so we can improve the experience. This data is aggregated and does not identify individual children.

You can manage or disable cookies through your browser settings. Please note that disabling essential cookies may affect how the platform works.

We work with a small number of carefully selected third-party service providers who help us operate the platform. These may include:

• Cloud hosting and database providers to store data securely.
• Payment processors to handle subscription transactions.
• Email delivery services to send account and receipt emails.
• Analytics providers to help us understand platform usage.

All service providers are required to handle your data securely and only for the specific purpose we have engaged them for. They are not permitted to use your data for their own purposes.

We do not share personal information with any other third parties unless required by law.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will notify you by email or by displaying a notice on the platform. The updated policy will always be available on this page with a revised effective date.

We encourage you to review this policy periodically.